1. Introduction
This Privacy Policy ("Policy") sets out the data-processing practices of 1947pk ("Platform", "we", "us", "our") in relation to personal information collected from users ("you", "User", "Player") who access or use the website at https://1947pk.cam and all associated services (collectively, the "Service").
1947pk is an English-language online gaming platform providing live casino, sports betting and slot content to users including Pakistani players. We are committed to handling your personal data responsibly, transparently and in accordance with applicable data-protection standards.
By using the Service, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Service immediately. This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy.
2. Definitions
For the purposes of this Policy, the following terms have the meanings assigned below:
3. Data Controller
1947pk is the Data Controller responsible for the personal data of users who access the Service at https://1947pk.cam. For any privacy-related queries, requests or complaints, please contact us at the details provided in Section 16 of this Policy.
Where 1947pk engages third-party service providers to process data on its behalf, such providers act as Data Processors and are contractually obligated to process data only in accordance with our documented instructions and applicable data-protection standards.
4. Personal Data We Collect
4.1 Data You Provide Directly
We collect information that you actively provide when registering for an Account, completing identity verification, contacting support or participating in promotions. This includes:
- Full name, date of birth and residential address;
- Email address and telephone number;
- Username and encrypted password;
- Government-issued identification documents submitted for KYC purposes (e.g., CNIC, passport, driving licence);
- Payment information such as account numbers, wallet identifiers and transaction references — including references to familiar Pakistani payment methods such as Easypaisa, JazzCash, Raast and bank accounts at HBL, UBL, Meezan Bank or Bank Alfalah;
- Communications and support messages sent to 1947pk.
4.2 Data Collected Automatically
When you use the Service, certain data is collected automatically through technical means:
- IP address and approximate geographic location (city/region level, e.g., Karachi, Lahore, Islamabad);
- Device type, operating system and browser version;
- Session start/end times and duration;
- Pages visited, game sessions accessed and features used;
- Referring URLs and search terms where applicable;
- Cookie identifiers and similar tracking technologies (see Section 10).
4.3 Data from Third Parties
We may receive supplementary data about you from third-party identity verification providers, fraud-prevention services and data-enrichment partners used as part of our KYC/AML compliance processes. Such data is handled in accordance with this Policy.
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Name, date of birth, CNIC/passport number | You / KYC provider |
| Contact Data | Email, phone number, city | You |
| Financial Data | Deposit/withdrawal records, payment references (PKR) | You / payment processor |
| Technical Data | IP address, device ID, browser, session logs | Automatic collection |
| Usage Data | Games played, bets placed, pages visited | Automatic collection |
| Communications | Support tickets, live chat transcripts | You |
5. How We Use Your Personal Data
1947pk processes your personal data only for the purposes described below. We do not use your data for purposes incompatible with those for which it was originally collected without seeking your consent or establishing an alternative lawful basis.
- Account Registration & Management: Creating, maintaining and securing your Account; processing deposits, withdrawals and PKR balance updates.
- Identity & Age Verification (KYC/AML): Verifying that you meet the minimum age requirement (18+ or higher as applicable) and confirming your identity and payment methods as required by applicable compliance standards.
- Service Delivery: Providing live casino, sports betting and slot gaming services; displaying relevant odds, markets and game content; processing wagers and settlements.
- Customer Support: Responding to your enquiries, resolving disputes and processing responsible-gambling requests including deposit limits, cool-off periods and self-exclusion.
- Promotions & Personalisation: Tailoring offers, game recommendations and communications to your usage profile — always subject to your marketing preferences.
- Fraud Prevention & Security: Detecting, investigating and preventing fraudulent transactions, money laundering, account abuse and other unlawful activity.
- Legal & Regulatory Compliance: Meeting our obligations under applicable law, responding to lawful requests from competent authorities and maintaining audit records.
- Platform Analytics & Improvement: Analysing aggregated usage data to improve platform performance, user experience and responsible-play features.
6. Legal Basis for Processing
Where internationally recognised data-protection frameworks apply, 1947pk relies on the following legal bases for processing your personal data:
- Contract Performance: Processing necessary to fulfil the Account Agreement and provide the Service to you (e.g., processing deposits, settling bets, maintaining your Account).
- Legal Obligation: Processing necessary to comply with applicable law, including KYC/AML requirements and lawful orders from competent authorities.
- Legitimate Interests: Processing that serves 1947pk's legitimate business interests — including fraud prevention, platform security and service improvement — where those interests are not overridden by your rights and interests.
- Consent: Where we rely on your consent for processing (e.g., marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
7. Sharing of Personal Data
1947pk does not sell your personal data to third parties. We share your data only in the following circumstances and only to the extent necessary:
- Service Providers & Data Processors: Technology partners, payment processors, identity verification providers, customer-support platforms and hosting providers engaged to operate the Service. All such parties are contractually bound to process data only on our instructions.
- KYC & Fraud-Prevention Partners: Specialist third-party identity verification and AML screening services used to verify your identity and detect suspicious activity.
- Gaming Technology Partners: Game studios and live-dealer providers may receive session-level technical data necessary to deliver gaming content. These partners do not receive your full personal profile.
- Legal & Regulatory Authorities: Where required by applicable law, court order or regulatory direction, we may disclose personal data to competent authorities. We will notify you of such disclosures where legally permitted to do so.
- Business Transfers: In the event of a merger, acquisition or sale of all or part of the business, your data may be transferred as part of that transaction, subject to equivalent data-protection obligations.
8. Data Retention
1947pk retains your personal data for no longer than is necessary for the purposes for which it was collected, having regard to applicable legal, regulatory, tax and accounting obligations.
- Active Account Data: Retained for the duration of your Account relationship with 1947pk.
- KYC / Identity Documents: Retained for the period required by applicable AML regulations, typically a minimum of five years from the date of verification or Account closure.
- Transaction Records: Financial transaction records are retained for a minimum of five years to satisfy applicable accounting, AML and audit requirements.
- Marketing Data: Retained until you withdraw consent or request removal, subject to any overriding legal retention obligation.
- Support Communications: Retained for up to three years from the date of resolution, unless the content relates to a dispute or regulatory matter requiring longer retention.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual.
9. Data Security
1947pk implements technical and organisational measures designed to protect your personal data against unauthorised access, disclosure, loss or destruction. These measures include:
- Industry-standard TLS/HTTPS encryption for all data in transit between your device and our servers;
- Encryption of sensitive data at rest, including payment credentials and identity documents;
- Role-based access controls limiting staff access to personal data to those with a legitimate operational need;
- Regular security reviews and vulnerability assessments of platform infrastructure;
- Multi-factor authentication options available for your Account to reduce unauthorised access risk.
While we apply robust security measures, no online system can guarantee absolute security. If you suspect that your Account has been compromised, please contact us at [email protected] immediately. You are also responsible for maintaining the confidentiality of your own Account credentials.
10. Cookies & Tracking Technologies
10.1 What Are Cookies
Cookies are small text files placed on your device when you visit the 1947pk platform. They help us recognise your browser, maintain your session, remember your preferences and understand how users interact with the Service.
10.2 Types of Cookies We Use
- Strictly Necessary Cookies: Essential for the platform to function. These include session authentication, security and load-balancing cookies. They cannot be disabled without breaking core functionality.
- Functional Cookies: Remember your preferences such as language settings, display options and responsible-gambling limit preferences to improve your experience.
- Analytics Cookies: Collect aggregated, anonymised data about how users navigate the platform, which pages are visited most frequently and where users encounter friction. This data helps us improve the Service.
- Marketing Cookies: Where you have consented, these cookies allow us to deliver relevant promotional content. You may withdraw consent at any time by adjusting your cookie preferences.
10.3 Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality. Strictly necessary cookies cannot be disabled through the platform's cookie controls as they are essential for service delivery.
11. International Data Transfers
As an online platform serving users internationally, including Pakistani players across cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar, your personal data may be transferred to and processed in countries other than your country of residence.
Where personal data is transferred internationally, 1947pk takes steps to ensure that appropriate safeguards are in place to protect your data. This may include the use of standard contractual clauses or equivalent mechanisms recognised under applicable data-protection frameworks.
12. Your Data-Protection Rights
Depending on the data-protection law applicable to your circumstances, you may have the following rights in relation to your personal data held by 1947pk:
Right of Access
Request a copy of the personal data we hold about you and information about how it is processed.
Right to Rectification
Request correction of any inaccurate or incomplete personal data held about you.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Right to Restriction
Request that we restrict processing of your data in certain circumstances, such as while accuracy is being contested.
Right to Data Portability
Request that we provide your data in a structured, machine-readable format for transfer to another service provider, where technically feasible.
Right to Object
Object to processing of your data for direct marketing purposes or where we rely on legitimate interests as the legal basis for processing.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.
To exercise any of these rights, please contact us using the details in Section 16. We will respond to verified requests within a reasonable timeframe in accordance with applicable law. We may ask you to verify your identity before acting on a request.
13. Minors and Age Restriction
The 1947pk platform is strictly restricted to adults who are 18 years of age or over — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from individuals under the applicable minimum age.
Age verification forms a mandatory part of our KYC process. If we discover that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated Account. This notice does not imply that being 18+ makes participation lawful in all locations, including Pakistan.
14. Third-Party Links and Services
The Service may reference or display the names of third-party payment providers, technology partners or sports leagues for contextual purposes. These references do not constitute hyperlinks to external sites, and 1947pk does not control or accept responsibility for the data-processing practices of third-party organisations.
References to Pakistani payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are provided as familiar local context only. 1947pk does not imply any partnership, endorsement or affiliation with these organisations in relation to gambling services. Their respective privacy policies govern any data they hold independently.
15. Changes to This Privacy Policy
1947pk reserves the right to update this Privacy Policy at any time by publishing a revised version on this page with an updated review date. Material changes will be communicated through the platform interface or via email to the address associated with your Account where reasonably practicable.
Your continued use of the Service following the publication of a revised Policy constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed of any changes.
16. Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data by 1947pk, please contact us through the following channels. All communications are handled in English; Urdu-language support is also available.
Live Chat: Available 24/7 on the platform. Reference "Privacy Request" when initiating your chat.
Response Time: We aim to acknowledge privacy requests within 3 business days and resolve them within 30 days, or within any shorter period required by applicable law.
Users served: Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and across Pakistan.
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